CRM for Healthcare

Customer relationship management (CRM) consists of the processes a company uses to trackand organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing. CRM can be implemented without major investments in software, but software is often necessary to explore the full benefits of a CRM strategy.

For those that know customer relationship management (CRM)--but not necessarily healthcare--CRM seems like the perfect solution to many of the healthcare industry's key problems. Need to improve efficiency and manage patient records? Track patients' progress electronically. Need to improve patient care? Use metrics and analytics to evaluate those records and identify areas for improvement. Need to maximize quality of care while minimizing cost? Adopt CRM to track and manage patient satisfaction.

enefits CRM for Healthcare Organizations
For Sales Representatives
Easy to use interface, accessible anywhere over the internet
Track customers, partners, vendors, and competitors
Track all client interaction - calls, meetings, emails
Track applications installed in an account (HIS, CPOE, Financial etc.) and vendors/suppliers (Siemens, AGFA, Cerner, Philips etc.)
Track contracts and agreements, expiration dates, and payment schedules
Receive notifications and reminders for scheduled calls and events
Track partners and their roles on specific accounts
Report on open leads; open and closed deals; competitive wins and losses; top 10 accounts etc.
Import and organize data from HIMSS Analytics, ACT!, MS CRM, Excel and Access
For Management
Increase sales efficiency, team morale, and performance
Gain first-hand visibility into sales activity and pipeline
Identify top customers by revenue
Get notified through big-deal alerts
Integrate with back-office accounting and project management applications