sales force automation

Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. Sales Force Automation typically a part of a company’s customer relationship management system, is a system that automatically records all the stages in a sales process. Sales Force Automation includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that might be required. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. Sales Force Automation also includes a sales lead tracking system, which lists potential customers through paid phone lists, or customers of related products. Other elements of an Sales Force Automation system can include sales forecasting, order management and product knowledge.